I’m voting yes to for the public facility and parks and recreations bonds for Mint Hill because I want to keep the small-town feel. That may seem like a bit of a contradiction, but hear me out. Charlotte is much bigger in … [Read more...]

In the world of marketing and advertising, social media is still a new frontier and it's quickly becoming it's own thing inside of the marketing umbrella. No longer is a marketing position tasked with social media. Now the person handling … [Read more...]

  What is a target audience or an ideal customer? Why do they matter? There is hardly a brand that is selling to absolutely everyone. Every product has a specific demographic that is best suits or appeals to. Your target audience … [Read more...]

Authenticity: the quality of being authentic; genuineness. Audiences are marketed to in every area of their life now. Marketing tricks are overused and generally inspire a sense of distrust in a potential customer. Most audiences feel that … [Read more...]

The internet is a noisy place.   The great thing about the internet is anyone can say anything, but that means there's a lot of people talking. How do you stand out in a crowd? Be different.   Many brands try to … [Read more...]

What is a social media manager anyway?   I often get asked what it is I do, when I reply that I’m a social media manager, I usually receive a baffling look, followed by the same question--what do you do?   This … [Read more...]

So glad you're stopping by my blog!   Social media is a quickly changing landscape. It can be hard to keep up!   Visit back here often to learn about the fundamentals of social media, content marketing and how to … [Read more...]