The internet is a noisy place.
The great thing about the internet is anyone can say anything, but that means there’s a lot of people talking.
How do you stand out in a crowd? Be different.
Many brands try to outdo everyone else by making more noise, but really they are just blending in.
If you want to be different, do less better. Think quality over quantity.
Uaually when a brand is putting out a ton of content, it’s not all amazing quality and audiences will start tuning it all out, even the good stuff.
Only publish content that is excellent, that will make someone stop and scroll back.
Less really is more.